Tuesday, 20 June 2006
FSC in the Green Building Market
The growing green building industry offers companies with FSC certification an excellent opportunity to develop and grow sales. There is not a green building standard operating in the US that does not include the use of FSC-certified wood products as an opportunity for a project to earn credits. To better understand where FSC, as a brand and product, stands within the minds and projects of green building professionals, FSC-US and Forest Products Solutions conducted a survey of professionals at the USGBC Green Build ’05 Expo in Atlanta. Surveys were offered to attendees on the Expo floor and through an on-line survey after the conference.
The FSC Green Building Market Report 2006 is the first attempt to gain a deeper knowledge of design and building professionals’ current view of FSC, uptake of FSC-certified products in building projects, and a better understanding of venues for educating professionals. Information of this nature has not been collected in the past and we hope that your marketing and sales personnel find it useful.
At USGBC Green Build ’06 in Denver, CO, FSC-US and Forest Products Solutions hope to improve this market data with another survey.
The report can be viewed at www.fscus.org/green_building/market_report.php