Tuesday, 14 February 2023
What’s an FSC Promotional License Agreement?
An FSC Promotional License Agreement lets retailers, brands, and others use the FSC trademarks – including the words “Forest Stewardship Council” or “FSC” – to show their commitment to responsible forest management. It was created for organizations that are not certified, but that want to communicate about the FSC-certified products they sell.
In the United States, companies such as Staples, Patagonia, Allbirds, Clough Construction, House of Marley, REI, Sonos, Target and many others have FSC Promotional Licenses. Since FSC owns its trademarks, a Promotional License is required to say things like, “this product is FSC certified,” or “We are committed to FSC certification as a tool for forest conservation” on your website or in your marketing materials.
Note: FSC-certified businesses receive trademark licenses as part of the certification process, so Promotional License Agreements are for non-certified organizations only.
If you’re looking to market FSC and the products you sell as part of a commitment to sustainability, a Promotional License is an important step. For questions about FSC Promotional License Agreements, please contact info@us.fsc.org.