Tuesday, 13 April 2021
FSC US launches OneSimpleAction.org consumer marketplace
On April 15, 2021 FSC US officially launched OneSimpleAction.org, making it easier than ever for consumers to find and buy more responsibly sourced forest-based products.
During the COVID-19 pandemic, consumer demand for sustainable products has grown significantly. For example, a 2020 survey by Boston Consulting Group found that 87% of consumers now believe that “private companies should integrate environmental considerations into their products to a greater extent than they have in the past.”
OneSimpleAction.org includes hundreds of products from popular brands, such as Charmin, Kleenex, HP, REI, Target, Costco and House of Marley to meet this demand for sustainability. Site visitors can purchase products directly online.
The site also provides information about how consumer purchases of FSC-certified products can protect forests, including a video featuring Allen Morgan, a family forest owner in Arkansas who says FSC provides consumers with the assurance, “that my little corner of the Earth, I’m taking care of it.”
The products included on OneSimpleAction.org include those curated for the Amazon Climate Pledge Friendly program, in which FSC is the only forest-based certification recognized.Products represent all the major forest products categories – Construction, Furniture, Packaging, Printing, Textiles & Clothing and Tissue & Hygiene Paper – as well as a range of additional categories, such as Footwear.
OneSimpleAction.org also serves as a lens through which consumers can learn about brands’ sustainability progress and commitments. Whether the company is a retailer, manufacturer, or user (e.g., for product packaging), the new site offers the opportunity for consumers to preference brands that are leading on sustainability.
OneSimpleAction.org was made possible by its founding sponsor, HP, Inc. As part of its Sustainable Forests Collaborative initiative, HP is helping increase consumer awareness about the importance of responsibly managed forests, generating further demand for Forest Stewardship Council certified and forest-friendly products.
To start shopping FSC-certified products and partner brands, please visit: OneSimpleAction.org.