Monday, 18 September 2023
Leading global brands partner with FSC to encourage shopping that won’t cost the forests
Forest Week 2023 is a timely opportunity for businesses, brands, and consumers to join a campaign to #TrustTheTree and choose sustainable products.
The Forest Stewardship Council (FSC) – committed to protecting the world’s forests through sustainable forestry – is calling brands and consumers around the world to amplify the voice of forests. From September 23-29, the Forest Week campaign will empower individuals and businesses to help safeguard the world’s forests, and those that depend on them, by making positive shopping choices.
This year’s theme, Trust the Tree, will highlight the key role forests play in fighting the climate and biodiversity crises. Forests sustain us, and sustainably sourced forest products can help ensure resilient, thriving forests for all, forever.
Renowned global brands and retailers will partner with FSC, posting daily content across leading social platforms for the seven days of the campaign.
Forest Week 2022 saw more than 1,200 partners from over 40 countries across FSC’s powerful network actively participating in the campaign, reaching 42 million consumers worldwide.
As consumers increasingly consider the impact of their shopping choices, and prefer brands that provide sustainable options, Forest Week is the opportunity to turn consumerism into a force for good. Choosing FSC-certified products is a simple way to contribute to fighting the climate and biodiversity crises.
“FSC Forest Week 2022 demonstrated the collective passion and commitment towards the world’s forests,” said Trevor Armel, Director of Marketing at FSC International. “We’re very inspired to see so many engaged in making this year’s effort bigger than ever, raising awareness about the irrefutable role forests play in the fight for a climate-resilient future.”
Taking part is easy. Follow, engage with, and share #FSCForestWeek and #TrustTheTree posts across all channels. You can also share FSC-certified products online! Every post, every share, every FSC-certified product counts. When forests thrive, people prosper. Be part of the solution. Trust the Tree and Choose FSC.
Learn more about the campaign at fsc.org/forestweek
Follow FSC US on social media to be part of the action:
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