On March 10, 2025, Maggie Abel, Senior Marketing & Engagement Manager at FSC US, presented to over 30 pharmaceutical packaging professionals — including representatives from major companies like Pfizer, Johnson & Johnson and AbbVie — about the benefits of FSC certification.

Sarah outlines the organisation’s four key strategic initiatives: increasing return on investment for landowners, making FSC certification more accessible to more people, strengthening internal resources, and fostering collaborative learning communities.

The article highlights the three women — Sarah Billig, Monika Patel and Sarah Kutulakos — who are leading initiatives in responsible forestry across North America, showcasing their paths into the field, the challenges they see (like complex ecosystems, climate pressure, and social-equity issues), and how certification plays a meaningful role in connecting forest health, community well-being, and market accountability.