Promotional Logo Use for Brands & Retailers
Show the world your commitment to responsible forestry with an FSC® Promotional License!
Sustainability is becoming a top priority for consumers—and companies worldwide are rising to meet that demand. When it comes to responsible sourcing and forest stewardship, the Forest Stewardship Council® (FSC®) is the most recognized and trusted mark among global shoppers.
For companies that sell or use FSC-certified, finished, and labeled products, FSC offers the Promotional License Holder Program. This program allows businesses to promote FSC-certified products across a wide range of channels, including printed materials, training resources, point-of-sale displays, social media, video content, websites, reports, and more.
Key benefits as a promotional license holder:
The Promotional License allows companies to use the FSC logo in your marketing and advertising efforts including printed, training and point of sale materials, social media, video, websites, reports and more. With a promotional license, you can:
- Demonstrate your commitment to sustainability. Use one of the world’s most trusted and recognized sustainability logos to show your dedication to responsible sourcing. Participate in global campaigns like Forest Week to boost your brand’s visibility.
- Promote with credibility. Ensure that the products you feature are FSC-certified and that your messaging is verified and trustworthy. By aligning with FSC’s rigorous standards, you help build consumer trust and reinforce your reputation as a responsible business.
- Access expert support. Receive guidance and resources from FSC’s network of experts to support your sustainability and sourcing goals. FSC can also assist in developing compelling content for your promotional materials and campaigns.
- Join exclusive training opportunities. Take part in training sessions designed to help you effectively share your sustainability story and use the FSC logo with impact.
Unlock the power of the FSC logo
An FSC promotional licence can benefit you and the planet. A licence allows you to use the globally recognized FSC logo and other FSC trademarks in your promotional materials. Displaying our marks shows your clear commitment to responsible forestry while attracting like-minded customers, employees, and other stakeholders.
Explore everything an FSC promotional license offers below.
Brands using their promotional license
Sol de Janeiro
Like the warm embrace of the sun, Sol de Janeiro brings a spirit of joy while embracing a commitment to a more sustainable future. Known for its vibrant, feel-good beauty products, the brand has strengthened its environmental efforts by becoming an FSC Promotional License Holder. As part of this initiative, Sol de Janeiro is working toward transitioning all its cartons to FSC-certified materials, helping ensure that every purchase supports responsible forestry.
Mattel
In 2024, Mattel joined the FSC Promotional License Holder program to support the launch of its new line of FSC-certified wooden toys under the Fisher-Price brand. With fresh, modern designs that inspire open-ended play, the collection appeals to parents seeking an affordable, back-tobasics play experience for their children. The toys are made with wood from FSC-certified forests and are built to last—encouraging reuse and passing down across generations.
Mattel has also committed to maintaining at least 95% recycled or FSC-certified content in the paper and wood fiber used across its products and packaging, reinforcing its broader sustainability goals.
Kenvue
Kenvue owns brands including Johnson's Baby, Neutrogena, Aveeno and Band-Aid Brand, and uses certified materials for their packaging. They have a preference for FSC-certified materials when sourcing.
Estée Lauder Companies
Estée Lauder Companies aims to have 100% of their forest-based fiber cartons FSC-certified by 2025.
Who is eligible for a Promotional License?
This license is for brands and retailers that use or sell FSC-certified and labeled products or packaging, and who want to use the FSC trademarks in their marketing promotions.
Please note that possession of a Promotional License does not allow a company to place the FSC label on a product it did not directly manufacture. Only FSC-certified Chain of Custody companies—typically the manufacturers—can apply the FSC label to products. A Promotional License simply enables brands and retailers to use FSC trademarks in promotional channels such as websites, social media, catalogs, and advertising to highlight the certified products they offer. To learn more about applying the FSC label to your products, visit the page about On-Product Labels.
FSC trademark use by promotional licence holders guide
Our trademarks include the initials FSC, the name Forest Stewardship Council, the FSC 'check-tree' logo, and the ‘Forests For All Forever’ trademarks.
Our trademarks have been designed not only to promote the work of FSC and to inspire a love for forests, but also to enhance your brand and show your customers you care. This guide shows how FSC promotional licence holders can use our globally recognised trademarks for the promotion of FSC and FSC-certified products and services.
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