Sarah reflects on what it means to truly scale the organization’s work—not just by growing in size or certifications, but by deepening the impact of its values toward forests, people, and the wider supply chain. 

She emphasizes that the key to fulfilling FSC US’s promise lies in awakening something bigger than the organization itself, cultivating demand for responsible forestry not just among the initiated, but in “everyday people … in the choices of companies, in the stories products tell as they move from forest to shelf.

Highlighting Versed Skincare's commitment to sustainability by using FSC-certified packaging and prioritizing transparency, showing how responsible sourcing can drive trust and long-term environmental impact in the beauty industry.

On April 29, forest professionals and industry leaders gathered to explore the fire-adapted forests of the Red Hills region, including old-growth shortleaf pine stands, savannah restoration sites, and a live gopher tortoise survey as part of the day’s field program. 

The gathering emphasized how prescribed fire, long-term research and collaboration—alongside certification frameworks—can support biodiversity, resilient forests, and market access for sustainably managed land.