FSC to strengthen credible claims with Trademark Updates

In response to growing attention on how environmental claims are used in the market – and in the context of evolving global anti-greenwashing legislation – FSC has conducted a comprehensive review of our trademarks and claims system.

As a result, FSC is taking two important actions to improve brand management and ensure clear, consistent communication:

• The “Forest For All Forever” (FFAF) brand mark will be phased out for all license holders.  
• Promotional panel designs will be removed for Promotional License Holders (PLHs). PLHs will still be able to promote with the FSC logo, but not with the promotional panel predefined design.

Implementation timeline:

• For certificate holders, the phase-out will be implemented in the upcoming FSC‑STD‑50‑001, scheduled for publication in January 2026.
• For promotional license holders, the changes will be reflected in the FSC Trademark Use Guide for Promotional License Holders, expected mid‑2026.

Webinars for license holders

To support stakeholders through this transition, FSC will host webinars where license holders can learn more about the changes, timelines and support available.  

Upcoming Trademark Changes for Certificate Holders (and navigating them together) Webinar

📅 Date: November 19th  

Time: 9:30am-10:30am ET

🔗 Register here


Upcoming Trademark Changes for Promotional License Holders (and navigating them together) Webinar

📅 Date: November 20th  

Time: 9:30am-10:30am ET

🔗 Register here 

These updates reinforce FSC’s commitment to strengthening brand relevance, increasing understanding of our trademarks, and ensuring that FSC continues to be a trusted mark of responsible forest management worldwide.  


FSC US Brand Hub Refresher Webinar (for both Certificate Holders and Promotional License Holders)

📅 Date: December 4th

Time: 12:00pm-12:45pm ET

🔗 Register here

Join FSC US for a refresher on the FSC Brand Hub, which launched earlier this year. In this webinar, we will go over the main functions of the Brand Hub and walk through examples on how to use this new tool to amplify your FSC messaging! This is also an opportunity to ask questions regarding the above trademark changes.


If you have any questions, please reach out to us at trademarks@us.fsc.org.

Thank you,

The FSC US Trademark Team