Friday, 27 October 2017
Digital Resources: Staples.com Curates FSC Products
October 27, 2017
Staples offers more than 1,000 individual FSC-certified paper products online and in stores, from suppliers such as Domtar, Kimberly-Clark, International Paper, Procter & Gamble, HP, Xerox, and more.
Recently, the marketing and sustainability teams at Staples worked in partnership with FSC to bring this array of products together under the FSC banner, explaining to consumers what FSC is and why it matters.
Specifically, Staples built a page – “Protecting Our Forests with Every Purchase” - that uses assets from the FSC Digital Resource Guide, which is exactly the type of use for which it was developed.
FSC greatly appreciates the work Staples is doing to communicate about the importance of responsible forest management to consumers. We encourage other certified companies and retailers with FSC trademark licenses to check out the Digital Resource Guide [LINK: digitalresources.us.fsc.org] and explore ways to bring FSC into consumer marketing. The FSC team is ready to help.