Wednesday, 01 January 2003
FSC-Certification Key to Brazilian Development Project Success
FSC-certified in 2001, Klabin is a Brazilian based pulp and paper company with a history reaching as far back as 1899. But problems arose when modernization of its mill operations threatened the jobs of some 600 workers. Klabin sought a way to show its commitment to environmentalism and social-economic welfare in one fell swoop
Their solution was as much of a pioneering idea as it was an imaginative one. The company expanded its phytotherapeutics (plant-based medicine) department, which had been in production for 15 years, into the first-of-its-kind line of FSC-certified cosmetics and medicinal goods. Out of its 230,000 hectare operation, Klabin donated a plot of land to the city on which workers could establish their own companies. In addition, Klabin made a commitment to supply certified wood to these ventures. Today, some 20 companies with more than 1,300 workers operate at the Telemaco de Borboa site, producing FSC-certified cosmetics, medicines, and furniture.
“Our clients tell us that what they buy is the FSC certification, not the eucalyptus from which our product is made," said José Franzoni, director of Klabin, “and FSC certification is essential for our success in the international market. We had to find a workable solution that would benefit the company and our workers."
Klabin’s development project is viewed as an unqualified success, contributing to improvement in the standard of living of workers through income, social benefits, and not surprisingly, medical assistance. These plant-based medicines are popular with the locals and are viewed as highly effective. They also cost some 80% less than conventional medications.
The production of cosmetic goods is based upon more than 40 different plants. Under the FSC-system, an integrated management plan ensures the long-term availability of these species and helps preserve the biological diversity of the region.