Tuesday, 24 June 2025
Coterie: Raising the Standard in Baby Care—For Parents and the Planet
Since its founding, Coterie has remained rooted in a clear mission: to provide high-performance diapers and personal care products that make parents’ lives easier. But they aren’t just improving convenience—they’re redefining what clean, safe, and sustainable care looks like.
“We don’t accept the status quo,” the team explains. “We push for better, safer, cleaner, and higher-performing products.” That philosophy extends across every part of their brand, from product design to sourcing to transparency. For Coterie, clean means more than just ingredients—it means a commitment to doing better by both families and the planet.
Choosing FSC®: A Natural Fit
Coterie’s decision to pursue FSC certification was driven by a desire to deepen trust with its customers. “We’ve earned a deep level of trust with our community, and FSC certification has been part of building that loyalty,” they note. The FSC label on their packaging signals more than compliance—it represents a values-based decision to source responsibly and transparently.
By ensuring their wood-based materials come from sustainably managed forests, Coterie can offer assurance to families that their products are not only safe for babies but also made with the planet in mind. “Parents want to leave the world a bit better for their children,” the team shares, “and the FSC logo helps them feel confident they’re making that kind of choice.”
Sustainability Grounded in Transparency
Environmental responsibility is woven into Coterie’s larger goals. The brand emphasizes minimizing its impact in a category where waste and environmental concerns are significant. “We utilize wood-based materials that are grown and harvested from sustainably-managed forests whenever possible,” they explain, adding that FSC’s traceability standards “give us—and parents—additional confidence that we’re using the highest-quality materials.”
This commitment to transparency extends beyond certification. Coterie regularly publishes safety reports that offer a behind-the-scenes look at their ingredient standards and testing protocols. “Many brands make inaccurate safety claims,” they say, “and we believe that’s unfair to the consumer. Parents deserve better.”
Innovation with Future Generations in Mind
Coterie sees its responsibility to parents as inherently tied to the well-being of future generations. That mindset drives their investments in research and innovation. “We prioritize planetary health in every aspect of our business,” they share, pointing to products like their 100% plastic-free baby wipes made with VEOCEL™ Lyocell fibers and formulas that exclude any ingredient not rated safe by the Environmental Working Group.
“This isn’t just corporate responsibility,” they add. “It’s parental responsibility on a global scale.”
While a fully compostable diaper isn’t possible yet, the brand remains focused on using the most eco-friendly materials available today—especially in components like diaper pulp—and continues to push the boundaries of what’s possible in personal care.
Looking Forward—and Leading by Example
Through all of this, Coterie hopes to empower a new generation of conscious consumers. “We want parents to feel confident in their choices,” the team says. “Choosing clean, safe ingredients and a simple, effective routine never means compromising on quality.”
The brand encourages others in the baby and personal care space to follow their lead by investing in genuine material innovation and listening to customer concerns. “Every choice being made today may impact the world our customers’ children will inherit,” they reflect.
As for what’s next? Coterie recently launched The Flush Wipes—FSC certified and newly certified to OEKO-TEX® STANDARD 100—and has plans to expand into new product categories. No matter what the future holds, one thing remains certain: sustainability isn’t a sideline—it’s central to Coterie’s story.