Wednesday, 21 May 2025
Versed Skincare Champions Sustainability in Beauty
Sustainability as a Guiding Principle
At Versed Skincare, sustainability isn’t a trend, it’s the thread that runs through every product, from concept to shelf. With an eye toward longevity and intention, the brand crafts formulas meant to live on your bathroom counter, not fade with the season’s fads. “We’re creating beautiful, covetable products in the least wasteful way possible,” writes Justine Wu, Senior Product Development Director—an ethos that turns everyday routines into acts of care for the planet. Since 2020, Versed has used Forest Stewardship Council® (FSC®) certified paper across its unit cartons, e-commerce mailers, and PR packaging. For the team, choosing FSC was never just a box to check—it reflected their deeper commitment to do better, even when it costs a little more.
The Impact of Choosing FSC
By aligning with FSC, Versed helps protect forests for future generations—one carton, one mailer at a time. “We know it’s not something one person or brand can solve,” Wu shares, “but by doing our part and encouraging others to do the same, we can shift the system.” FSC certification has become a quiet promise embedded in their packaging: a reassurance to customers that their choices matter. “It’s a must-have now,” the team says. “A constant reminder to hold ourselves to higher standards.”
Accountability Over Greenwashing
In an industry where sustainability claims are often more surface than substance, Versed aims for clarity and credibility. They partner with trusted nonprofit organizations like FSC to ensure their efforts are rooted in real impact. “There’s a lot of unchecked data out there,” notes Wu, “so being able to rely on good partners allows us to keep up to date and evolve.” Their sustainability work extends beyond packaging, too. Versed uses post-consumer recycled (PCR) materials when compatible with product safety and sources ingredients from ethical suppliers. Every detail is intentional; each choice made with the long-term in mind.
Looking Ahead: Progress in Every Product
Now expanding into color cosmetics, Versed faces a new frontier: designing functional, elegant packaging that still meets their environmental standards. It’s a delicate balance—but one they embrace. “We’re pushing ourselves to include as much PCR as possible. It’s challenging, but it’s part of who we are.” Their advice to others walking a similar path? Begin where you are: “You don’t have to do everything at once. Small steps—like working with FSC—can spark bigger ones, and together, those choices add up.” Versed’s approach is a quiet revolution: one that doesn’t shout but steadily builds a better way forward. By blending beauty with responsibility, they’re showing that skincare can care—for skin, for forests, and for the future we all share.