Wednesday, 26 March 2025
Sol de Janeiro Takes a Stand with FSC for Sustainability
Like the warm embrace of the sun, Sol de Janeiro radiates a commitment that goes beyond beauty—embracing the promise of a greener future. Known for its vibrant, feel-good beauty products, the brand has taken a major step in its environmental commitment by becoming an FSC Promotional License Holder. As part of this initiative, Sol de Janeiro is working toward transitioning all its cartons to FSC®-certified materials, ensuring that every purchase supports responsible forestry.
Responsible Sourcing, Real Impact
“At Sol de Janeiro, we believe it’s our responsibility to uphold the celebration of both people and planet,” shares Hope Bristow, Senior Manager of Supply Chain Sustainability. “We also recognize how important our material sourcing decisions are to the environmental and social impacts of our products. We are committed to minimizing the impacts of our operations and value chain, and one way we do that is by ensuring our cartons are FSC-certified.”
The switch to certified packaging is about more than just materials—it’s about empowering the consumer. “We hope our customers can shop with confidence,” Bristow says, “knowing that we are upholding our commitment to source our cartons using materials that support responsible management of our world’s forests.” By practicing conscientious sourcing, Sol de Janeiro is reinforcing its larger sustainability goals, ensuring forests remain protected for generations to come.
Collaboration for a Greener Future
Making the switch to certified materials wasn’t an overnight decision or one made lightly; it required both internal and external diligence, reinforcing Sol de Janeiro’s pledge to responsible forest management: “Converting our cartons to FSC-certified was a true team effort in collaboration with our packaging team and our suppliers. Our goal is to work with partners who share our mission. To market our products as FSC-certified, we rely on our suppliers to uphold their own FSC certification, ensuring we’re all working toward the same sustainability goals.”
Beyond packaging, Sol de Janeiro’s initiatives extend to restoring biodiversity hotspots and conserving primary forests. Through its philanthropic work, the company is taking meaningful action to protect the planet. Now, as an FSC Promotional License Holder, the brand aims to use this license to educate customers on why choosing FSC is important for protecting the world’s forests.
Leading with Purpose
This move is part of a broader push for accountability in the beauty industry. Sol de Janeiro hopes its actions will inspire other brands to step up and make stewardship of the environment a priority. “We hope that all brands join us,” writes Bristow, “in working towards a future where deforestation has been eradicated, and all paper materials are recycled and FSC certified.”
By taking this step with FSC, Sol de Janeiro isn’t just making a statement—it’s making a difference. And as they continue this journey, they’re proving that sustainability and beauty can flourish side by side, with every thoughtfully crafted package a testament to their values.