Monday, 15 July 2002
Jennifer Lopez Takes the Red Line
FSC’s Jennifer Lopez Public Service Announcement is now appearing in ten Washington, DC Metro train stations, including stations in the District, Maryland, and Virginia.
The Washington Metropolitan Area Transit Authority donated the space, in total worth over $12,000. The PSAs will gain maximum exposure, with 40% of the region’s residents commuting on the Metro, including 36% of the local federal workforce. The displays will appear for one month this summer during peak tourist season.
The Lopez PSA has also already appeared in Time, Rolling Stone and People magazines. For information on how to obtain electronic or hard copy versions of the Jennifer Lopez or Pierce Brosnan PSAs, contact Meme Lobecker at 202.342.8133 or via email at firstname.lastname@example.org.