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Wednesday, 09 February 2022
Upcoming Webinar: North America Consumer Perspectives

In late 2021, FSC and global insights consultancy GlobeScan conducted in-depth research into global consumer perspectives about forests and sustainability. Based on a survey of 12,000 consumers in 15 countries including the US and Canada, the research yields a trove of insights of interest to corporate marketing and sustainability teams worldwide.

On March 3, 2022 at 10am PT / 1pm ET, FSC and Globescan are offering a free webinar to present this global research, with special emphasis on results for the United States and Canada.

A few key findings:

  • For 8 in 10 consumers, the research found that association with FSC has a positive impact on brands.
  • Climate change has risen as a “concerning issue” by 15 points in Canada and 9 points in the US.
  • Among forestry issues, “loss of plant and animal species” is most concerning.

The panel discussing the research will include:

  • Elena Bliemel, HP, Inc.
  • Jason Walters, GlobeScan
  • Francois Dufresne, Forest Stewardship Council Canada
  • Chris McLaren, Forest Stewardship Council US
  • David Williams, Williams-Sonoma, Inc.

Designed for sustainability, marketing and communications professionals, the webinar will help anyone who is exploring how their brands can leverage the latest consumer insights.

Register today for the March 3 webinar: […]